Super YAYA

Super YAYA is an autobiographical project which explores the liaison between Lebanon and West Africa essentially through textiles and clothing. Rym Beydoun is a 4th generation Lebanese from Senegal / Cote d’Ivoire. She graduated from Central Saint Martins Womenswear in 2013 and founded the brand in 2016.

What stands out from Super YAYA is the combination of playfulness and skilful use of traditional fabrics whilst adding a modern spin with colour and rouching techniques into the most unexpected garments.